ADHD Coaching for Creative, Entrepreneurial Thinkers.
Big Ideas. Busy Minds.
I'm Matt.
A neurodiversity coach with 20 year's prior experience as a creative strategist in the advertising industry.
I'm also a lifelong artist and musician with an academic background in Psychology.
I spent many years navigating conventional corporate roles before creating a way of working that's better suited to how I think, work and create. I know first-hand how exhausting it is to spend your life working against your natural way of thinking.
Today I help creative, exploratory and unconventional thinkers understand how their minds work and why measuring themselves against conventional paths often leads to self-doubt, self-blame and the feeling of not belonging. Together, we re-frame differences as the strengths and advantages they are, rather than the deficits we're often led to believe.
I work with both individuals and organisations. Helping mixed-cognitive teams to build a culture of transparency, empathy and collaboration.
I help creative, entrepreneurial & unconventional thinkers get unstuck and define their own path.
Neurodiversity coach
Qualified ADHD Coach | Psychology BSc | Creative Strategist | Lived ND experience | 20 years corporate-creative industry | Ex-Start-up founder and restless creative!
What if
you’re not
built for the conventional path?
ADHD COACHING
Some people are wired to explore, create, invent and discover.
Yet many of us find ourselves stuck behind desks or boxed into systems built for process and linear thinking.
Highly creative, strategic, intuitive, thinkers..
Can end up feeling like misfits because they can't navigate the rules and expectations of conventional environments.
Often We try again and again to force ourselves to take conventional paths...
But a year or two down the line...we struggle (and often blame ourselves). Leaving us knowing we have untapped potential but questioning why we can't apply it.
coaching can help neurodivergent people identify and break free from repeating unhelpful patterns.
Often it's the very traits & talents that make you feel like you don’t fit in that are the core of what makes you distinctive, valuable & irreplaceable.
Much of my coaching focuses on helping people recognise where they've been working against their natural way of thinking:
internalising differences as deficits, struggling with cognitive mismatches and overlooking their natural strengths.
But ADHD is about far more than focus, organisation or productivity.
I also support people with the everyday realities that often sit beneath the surface, including relationships, self-worth, addiction, emotional regulation, identity and life's wider challenges.
Whatever feels most important to you, we'll explore your experiences in depth and work together to understand not just what you're experiencing, but why.
Because no two people experience ADHD in the same way. Together, we'll build a clearer understanding of how it shows up for you, and develop practical strategies that work with your mind, not against it.
How I work with you
We discuss neurodiversity and cognitive diversity
What it is and what it isn't. We cut through the social media hype to understand how your cognitive style shapes the way you think, work and experience the world.
We look at why certain tasks can feel like a constant uphill struggle for some, but appear effortless for others, and how that might be influencing your confidence, career and everyday life.
We discuss your experiences, your strengths and your goals.
In real, relatable language. Not buzzwords or labels.
We discuss patterns around challenges or barriers you may be experiencing.
Such as executive function, self-doubt, masking, procrastination, perfectionism, self-promotion.
We explore what's really driving them and how they might be preventing you from moving in the right direction.
We work on dismantling those barriers together.
With practical systems, boundaries and strength-informed strategies that align with how you actually think and work.
We'll experiment with approaches that fit you - not someone else's idea of productivity.
Once that clarity's there, we look outward too - understanding not just how you work best, but who you work best with.
The goal isn't to become someone different.
It's to stop judging yourself by the wrong measures, reconnect with your strengths, and move forward with greater clarity, confidence and far less friction.
neurodivergent thinking is highly advantageous in the workplace, yet the people who deliver it can often feel like they're navigating environments designed for different minds.
Identify mismatched communication and misunderstood strengths
Transform neurodiversity from an accommodation topic into an advantage
Establish a culture of psychological safety and reduce stigma
Translate policy & headlines into nuanced, relatable insight
Unlock creativity & divergent thinking in mixed cognitive teams
Help creative thinkers strengthen their identity, purpose and retain authenticity
Build resilience & unique creative value in industries undergoing Ai-era change
Support creative talent to evolve and adapt from specialist to generalist roles
Improve collaboration & understanding across mixed cognitive teams
Reduce friction & burnout
Delivered by Qualified Neurodiversity coaches with Three decades experience navigating creative-corporate environments
Adjustments often fail or go unused when the surrounding culture lacks insight and empathy
Austin & Pisano
Training & Workshops
Every workplace relies on people who are naturally talented problem-solvers, creatives, innovators..
..alongside people with the ability to navigate process, build structure, define routes to market.
Workplace training
Reframing neurodiversity through the lens of cognitive diversity rather than focusing solely on diagnostic labels, gives us a more practical and empowering way of understanding how people think, contribute and collaborate.
Empowering, practical insight for everyone, without dwelling on diagnoses.
hello@forkinthesoup.com
© Fork in the Soup All rights Reserved 2026